Demand Generation

DEMAND GENERATION

Social Mobilisation

Social mobilisation has been used over the years at different times to increase awareness of social issues and promote change at the community level. Numerous studies have demonstrated the importance of social mobilisation in improving health-seeking behaviours. In family planning, social mobilisation is used to generate demand for products and services through community-based activities, such as neighbourhood campaigns, community dialogues and key life events. In NURHI 2, programming for young persons is intentional, with discussions around life planning and reproductive health.These activities promote family planning discussions at the community level and direct potential clients to health facilities for more information on family planning and uptake of modern family planning methods. All mobilisation activities focus on making family planning information available and bringing the services closer to the community members, even in hard-to-reach areas.



Neighbourhood Campaigns

During neighbourhood campaigns, mobilisers move from door to door talking about the benefits of family planning and referring people to access family planning services at nearby facilities. If an outreach is planned, mobilisers will inform the community about the free family planning services available at selected health facilities.


Community Dialogues


In NURHI 2, community dialogues bring people together at a central location to watch and discuss excerpts from family planning radio and TV products. These dialogues provide opportunities for community members to interact and share experiences with social mobilisers and family planning service providers within the community.

Key life events


Mobilisers identify events in their communities, such as weddings, naming ceremonies and graduations, where they talk with guests about the benefits of modern family planning. The celebrants also receive branded Get It Together campaign gift items.Activities and materials for each state are developed and implemented based on state-specific nuances and sensitivities. NURHI 2 includes development of a how-to-guide to provide guidance for implementing an effective social mobilisation strategy to increase contraceptive use.


The aim of NURHI 2 was to scale up the proven to work models of phase 1 and institutionalize them into existing structures within the systems NURHI collaborates. To promote sustainability of its social mobilization activities and the integration of family planning messages across Nigeria, NURHI 2 provided technical assistance to the National Orientation Agency (NOA) to develop its first Social Mobilization Guidelines to serve as a manual to staff and stakeholders on the processes of social mobilization and how various key messages are integrated.


SOCIAL MOBILISATION TOOLS

Myth Buster English

Myth Buster Yoruba

Myth Buster Hausa

FAQ English

FAQ Hausa

FAQ Yoruba

FP Method English

FP Method Yoruba

FP Method Hausa

FP Method Leaflet

Be Beautiful Lagos

Be Beautiful Oyo

Be Successful Lagos

Be Successful Oyo

LPAY Z Card Manifold Lagos

LPAY Z Card Manifold Oyo

LPAY Z Card

NURHI Phase 1 (2009 – 2015)

Phase 1 of NURHI was implemented in sex cities(Federal Capital Territory, Ibadan, Ilorin, Kaduna, Benin and Zaria).It significantly contributed to increasing the contraceptive prevalence rate in these cities as indicated by the 2013 National Demographic Health Survey.

NURHI Phase 1 (2009 – 2015)

Phase 1 of NURHI was implemented in sex cities(Federal Capital Territory, Ibadan, Ilorin, Kaduna, Benin and Zaria).It significantly contributed to increasing the contraceptive prevalence rate in these cities as indicated by the 2013 National Demographic Health Survey.