Media-Based Advocacy

Working with the media on family planning advocacy is a key strategy to achieve NURHI’s advocacy goals. In phase 1, the electronic and print media coverage of family planning, as well as the advocacy and public dialogues on family planning in the six NURHI implementation cities, increased community voices in support of it. These efforts also contributed to increased funding of family planning by the state and local governments and reduced sensitivities to and improved acceptance of family planning. In its second phase, NURHI 2 focuses on expanding and sustaining partnerships with media houses and networks, such as the Development Communications Network, to promote media saturation and positive coverage of family planning issues.

Journalists are trained on strategic advocacy skills, such as how to tell the story of family planning to make it more relevant, how to raise government awareness and promote accountability and how to dispel myths and misconceptions. Alliances with media owners and houses ensure coverage of compelling stories about family planning and support strategic dialogues on family planning issues, such as discussions of family planning by politicians and leaders.

Introduction

The advocacy thematic area of the Nigerian Urban Reproductive Health Initiative (NURHI) complements service delivery and demand generation efforts to ensure an environment where policy makers, religious and traditional leaders and the media are very supportive of family planning.

Advocacy Kits and Policy Briefs

The NURHI 2 advocacy approach creates an enabling environment for family planning through improved policy actions and favourable dialogue from the community, religious leaders and media. This approach complements service delivery and demand generation efforts by ensuring increased uptake of high-quality family planning services.

Strategic Stakeholder Engagements

The NURHI 2 advocacy strategy and efforts are geared towards achieving increased support for family planning from key stakeholders at the federal, state and local government levels, as well as in the community. To achieve this, a plan was developed to continue engaging and educating stakeholders (including political, traditional and religious leaders) and encouraging them to use their influence in support of family planning. NURHI 2 focuses on practical, results-oriented advocacy at the national, state and local government levels to facilitate a positive policy environment in Lagos, Kaduna and Oyo States, as well as at the national level of discourse.

Faith-based Advocacy

The NURHI 2 advocacy approach creates an enabling environment for family planning through improved policy actions and favourable dialogue from the community, religious leaders and media. This approach complements service delivery and demand generation efforts by ensuring increased uptake of high-quality family planning services.

Advocacy Core Groups

The NURHI 2 advocacy approach creates an enabling environment for family planning through improved policy actions and favourable dialogue from the community, religious leaders and media. This approach complements service delivery and demand generation efforts by ensuring increased uptake of high-quality family planning services.


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