Radio Drama Program
“The NURHI project uses entertainment education through radio drama programs to increase demand for family planning in Nigeria by modeling everyday Nigerians on their journey through life and how family planning affects their lives.The radio drama programs as designed by the NURHI 2 Project is a one-hour program which is made up of a prerecorded magazine/drama segment and a live call-in segment. These programs are broadcast in 26-episode seasons.”
Over the years, NURHI 2 has modified its existing radio drama for use in new geographies to test the extent to which radio programs only can impact women’s intention to use family planning services. To promote cost effective adaption of our programs, the project developed a How-to Guide to support program implementers interested in adapting/adopting existing NURHI programs.
Phase 2 of the Nigerian Urban Reproductive Health Initiative (NURHI 2) is unique in its project implementation approach of leading with demand. This approach is built on the premise that as demand for family planning increases, supply will rise to meet demand. To achieve this increase in demand, NURHI 2 uses an integrated communication strategy that employs a combination of social mobilisation, media campaigns and entertainment education.
Social mobilisation has been used over the years at different times to increase awareness of social issues and promote change at the community level. Numerous studies have demonstrated the importance of social mobilisation in improving health-seeking behaviours.
In creating awareness and demand for family planning and childbirth spacing methods among men and women, NURHI 2 uses social and behavioural change communication through its demand generation strategy. To achieve this, NURHI 2 uses five key interventions in activities focusing on specific priority audiences (intenders, traditional users, men and service providers). One of these interventions involves the deployment of digital media.
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